Diddy Is No Longer

P. Diddy

Photo: Bad Boy Records

Those who remember the first album may remember him as Puff Daddy. This evolved into P. Diddy, which was shortened to Diddy. Now Sean Combs, the hip hop mogul and founder of Bad Boy Records, has decided to evolve into Sean Jean.

As reported by The New York Post, Diddy says it's just another step in his evolution.

Sean Jean explains, "I have always evolved and taken a different name each time. It's nothing unusual where I come from. Right now I want to be Sean Jean because that's where I am."

Sean Jean is one of the most successful and well-known clothing lines to be created from a member of the hip hop community. Sean Jean's creator referring to himself as Sean Jean is excellent brand recognition.